Zag A whiteboard overview by Marty Neumeier

 Title: Zag A Whiteboard Overview

Author: Marty Neumeier
Did I listen or read?: library book Link+
When did I finish?: July 11, 2026
When was the book published: 2007
Main Characters:
What happens? A really good guidebook to comprehensive marketing planning and approach stressing how to be unique, different, to Zag.  See list below
How long was this? 169 pages
Did I like this? Pretty useful and interesting despite 20 years of changes.  Definitely a useful framework for a score client
Overall grade: B+

Here is the list of the 17 checkpoints from Part 2 of Zag:

1. Who Are You?

2. What Do You Do?

3. What's Your Vision?

4. What Wave Are You Riding?

5. Who Shares the Brandscape?

6. What Makes You the "Only"?

7. What Should You Add or Subtract?

8. Who Loves You?

9. Who's the Enemy?

10. What Do They Call You?

11. How Do You Explain Yourself?

12. How Do You Spread the Word?

13. How Do People Engage With You?

14. What Do They Experience?

15. How Do You Earn Their Loyalty?

16. How Do You Extend Your Success?

17. How Do You Protect Your Portfolio?