Title: Users Not Customers
Author: Aaron Shapiro
Did I listen or read?: library book
When did I finish?: 80% read April 22, 2012
When was the book published: 2011
Main Characters: business book
What happens?
User Centric Management
Concentric Organization - centralize all digital activity
Disposable Technology - constantly changing software layer
Higher Calling Products
Utility Marketing - engage by giving, not taking
TCPF - sales - Trust Convenience Price Fun
Bilateral Customer Service - combine self and full service
How long was this? 220 pages
Did I like this? Some good points - people brows for 2 reasons, 1 - find or buy or find out about - or - 2 what's going on, what's new
Overall grade: B
No comments:
Post a Comment