Title: The Elements of Choice: Why the Way We Decide Matters
Author: Eric J. JohnsonDid I listen or read?: library book Link+
When did I finish?: August 2, 2023
When was the book published: 2021
Main Characters: n/a
What happens?
- Plausible Paths
- Assembled Preferences
- fluency, accuracy,
- Defaults
- How Many Choices
- Order
- Describing
Examples:
How long was this? 329 pages- when to take social security (defaults)
- order on a ballot
- 2 wines in a taste test vs 5 (order, number of choices)
- hospice vs invasive care (defaults)
- health care (choice with a calculator)
- restaurant menus
- How many gallons per 100 miles (describing)
- Derren Brown - mind writer - 3 of diamonds
Did I like this? pretty good, a bit theoretical, hard to remember the classifications and categories, so i had to write them here
Overall grade: B
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