Wednesday, August 2, 2023

The Elements of Choice by Eric J. Johnson

 Title: The Elements of Choice: Why the Way We Decide Matters

Author: Eric J. Johnson
Did I listen or read?: library book Link+
When did I finish?: August 2, 2023
When was the book published: 2021
Main Characters:  n/a
What happens?  
  • Plausible Paths
  • Assembled Preferences
  • fluency, accuracy,
  • Defaults
  • How Many Choices
  • Order
  • Describing
Examples:
  • when to take social security (defaults)
  • order on a ballot
  • 2 wines in a taste test vs 5 (order, number of choices)
  • hospice vs invasive care (defaults)
  • health care (choice with a calculator)
  • restaurant menus
  • How many gallons per 100 miles (describing)
  • Derren Brown - mind writer - 3 of diamonds
How long was this? 329 pages
Did I like this? pretty good, a bit theoretical, hard to remember the classifications and categories, so i had to write them here
Overall grade: B

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